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E-commerce
Norce
Optimizely
B2C
Since 2018, IVEO has been a proud digital partner to Swedish Match, crafting over 10 innovative digital solutions. Our journey has encompassed comprehensive e-commerce development and user experience design, reflecting our commitment to elevating their digital presence and enhancing user engagement.
Strategy
Program Management
Digital strategy
Unified commerce strategy
Market expansion
Solution architecture
Pre-studies
Design
UI/UX Design
Digital style guide
Digital concepts
Prototyping
Tech
Frontend development
Backend development
Integration architecture
Platforms & integrations
Optimizely
Norce
Zendesk
Voyado
Klarna Checkout
Age/ID Verification
Ingrid
The vision "Becoming a digital leader within FMCG" was established early in our collaboration and formed the basis of the digital strategy and feasibility study IVEO developed together with Swedish Match. This resulted in the first place that Swedish Match now has the opportunity to offer its entire range of snus to the whole of Sweden via the e-commerce that IVEO has developed.
We took comprehensive responsibility for the e-commerce project, managing a team across six parties. Our role extended to designing all aspects of UX and creating an interface that replicates the feel of Swedish Match's physical stores. We focused on intuitive navigation and conversion-friendly purchase flows. The platform, powered by Optimizely CMS and Norce Commerce, supports high transaction volumes and a broad product range. This seamless integration, facilitated by our proprietary “Optimizely & Norce Adapter,” provides a tailor-made e-commerce experience.
Addressing the regulatory challenges of the tobacco industry, we implemented age verification via BankID at checkout. Our platform, built on Optimizely DXC, offers stability and scalability. Additionally, we enhanced the user journey with comprehensive product filters and an efficient search engine. Unique features include the integration of physical store offerings like snus courses, innovative complaint management, and the option for customers to subscribe to products. The highlight is the “Mix your own snus” feature, allowing customization of snus flavors, intensities, and types.
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